Does PlayStation brand lack ‘consumer excitement’?
Sonys
PlayStation 3 and the rest of companys gaming division have yet to make consumers recognize their value, DFC Intelligence analyst David Cole says.
Speaking to Industry Gamers in an interview published yesterday, Cole said the PlayStation 3 has proven incredibly robust and comes with a great content library. However, he cautioned that not all consumers seem to have gotten the word, and Sony is in need of consumer excitement.
The key challenge in 2012 is to bring back consumer excitement around the Sony and PlayStation brand, Cole said of the consumer electronics giant.
But is Coles argument fair or accurate? Based on sales figures, it appears quite clear that consumers are excited about the PlayStation brand.
According to Sonys own worldwide PlayStation 3 sales tally, the company sold 3.5 million units during the two quarters the console was available in its 2006 fiscal year. In fiscal year 2007, unit sales were 9.1 million units, followed by 10.1 million in fiscal 2008. In fiscal 2009 and 2010, sales once again rose to 13 million units and 14.3 million units, respectively. Just last month, Sony Computer Entertainment head Andrew House said the company is on target to sell 15 million units by the time its current fiscal year ends in March.