70589 Info

A report from Econsultancy has claimed that the content included within product reviews on e-commerce websites have widespread SEO benefits.

Also cited by Technews.am, report author Graham Charlton confirmed thatnot onlydoes publishing product reviews potentially increase the likelihood of getting a sale, but that itcan also prove highly beneficial when it comes to boosting a site’s authority with search engines.

This is due to the fresh, unique content provided by the reviews, in addition to the potential for long-tail keyword targeting. With recent updates like Google’s Panda and Caffeine greatly affecting websites’ rankings, having content of this kind on an e-commerce site can only prove beneficial.

Charlton went on to add that reviews can improve rankings for ‘product name’ + review, as well as providing increased CTR on results pages.

He continued: If review content is correctly formatted, then these rich snippets can help increases [sic] clickthroughs from search engine results. Charlton’s comments don’t just extend to positive reviews, either both can be useful.

However in order to capitalise upon said benefits, online retailers must take a few things into consideration. Each review must be hosted on a single page, with its own URL and content must appear in a text format. Charlton suggested: You should also avoid a reliance on JavaScript, cookies, Flash, images, iFrames or other technologies that would limit the accessibility of any content you wish the search engines to see.

BOULDER, Colo., Apr 04, 2012 (BUSINESS WIRE) –
LogRhythm,
the leader in log management and SIEM 2.0, today announced that SC
Magazine, the information security industry’s leading news and
product evaluation publication, has given the LogRhythm SIEM 2.0
security intelligence platform its highest accolade of “BEST BUY,” an
exclusive honor granted to products the SC Lab rates as outstanding.
This marks the fourth consecutive year that LogRhythm has received a
perfect 5-star rating in the publication’s Group Test evaluations. This
year’s full product review appears in the April
2012 issue of SC Magazine.

SC Magazine editors noted that, “Back again this year is one of
the most powerful SIEMs that we have ever seen, and it is more powerful
than ever with the new version 6. To start, the LogRhythm appliance
combines log management, SIEM, file integrity monitoring and host
activity monitoring into a single integrated platform. From there, all
these functions use the advanced intelligence engine to provide full
correlation and pattern recognition to stay on top of security threats
throughout the enterprise.”

The editors continued with, “This LogRhythm solution is an excellent
value for the money. The appliance offers a lot of functionality, along
with many easy-to-use features and pre-built dashboards, making it a
very powerful SIEM appliance.”

Along with the overall five star rating, SC Magazine highlighted
the following:

Strengths: Highly customizable SIEM with many pre-built policies
and dashboards backed by a powerful correlation engine.

Weaknesses: None that were found.

Verdict: One terrific product and equally terrific value.

“Being awarded the exclusive ‘BEST BUY’ and perfect 5-Star Rating from SC
Magazine further validates our position as the leader in the SIEM
market,” said Chris Petersen, CTO and co-founder of LogRhythm. “Our
Advanced Intelligence Engine (AI Engine) combined with SmartResponse
automatic remediation arms LogRhythm customers with the latest
innovations available to defend against increasingly sophisticated cyber
threats targeting their organizations. LogRhythm 6.0 extends their
security strategy beyond point protection measures to accelerate the
detection and response to even the most advanced attacks.”

SC Magazine Group Tests rigorously evaluate and rate products in six
categories: Features, Ease of Use, Performance, Documentation, Support,
and Value for Money. LogRhythm achieved a perfect five star score in
each category.

About LogRhythm

LogRhythm is the leader in cyber threat defense, detection and response.
The company’s SIEM 2.0 security intelligence platform delivers the
visibility, insight and remediation required to detect the previously
undetectable and address the mutating cyber threat landscape. LogRhythm
also provides unparalleled compliance automation and assurance as well
as operational intelligence to Global 2000 organizations, government
agencies and mid-sized businesses worldwide.

The company earned a perfect, 5-star rating and this year’s exclusive
“BEST BUY” in the SC Magazine SIEM Group Test, Computing Security’s
Bench Tested Solution of the Year, SC Labs’ “Recommended” 5-star
designation twice, SC Magazine’s Innovator of the Year Award, Readers
Trust Award for “Best SIEM” solution and “BEST BUY” designation for
Digital Forensics. LogRhythm is headquartered in Boulder, Colorado with
operations in Canada, Europe and the Asia Pacific region. For more
information, visit
www.logrhythm.com

About SC Magazine

SC Magazine provides IT security professionals with in-depth and
unbiased information through timely news, comprehensive analysis,
cutting-edge features, contributions from thought leaders and the best,
most extensive collection of product reviews in the business. By
offering a consolidated view of IT security through independent product
tests and well-researched editorial content that provides the contextual
backdrop for how these IT security tools will address larger demands put
on businesses today, SC Magazine enables IT security pros to make the
right security decisions for their companies. The brand’s portfolio
includes the SC World Conference and Expo, SC Congress Canada, SC
Magazine Awards, SC Directory, SC Magazine Newswire and SC Magazine IT
Security Executives Forums.

SOURCE: LogRhythm

Schwartz MSL
Matt Grant, 415-817-2562
LogRhythm@schwartzmsl.com

Copyright Business Wire 2012

To help consumers make the right choice when buying anti-aging creams, product reviews on wrinkle creams have been added by the team behind AntiAgingCreams.co.

Newark, NJ (PRWEB) March 31, 2012

Choosing the best among the many anti aging creams available in the market today can be a confusing test to users whose only aim is to fight unwanted premature signs of aging. AntiAgingCreams.co has added wrinkle cream reviews on its site to help in this area.

Rejuvenating the skin with skin care products like wrinkle creams have probably been the best solution for those who seek to feel better by looking their best. They save many users from going to expensive dermatologists and undergo treatments and procedures that can be painful not only physically but on the pocket, too.

However, because the market is flooded with so many products, customers are often confused and misled into buying products that they dont really need. To ease the confusion and help customers make the right choice, antiagingcreams.co added anti aging reviews on their site.

Anti aging creams are so common place they can be found in almost in every drug store, department store and online dealers. But what really is an anti-aging cream that works? It has to be more than a moisturizing cream; one that can erase many years off of your face, right? Honest reviews of products and their active ingredients can greatly facilitate the process. Reviews that highlight product users testimonials that describe the effects on the skin and fine facial lines that normally come with aging.

This is probably the most ideal way for consumers to be guided in choosing the best anti wrinkle cream that can really work for them. To buy the best wrinkle cream means one that is suited to a particular skin type and a review on Dermology anti aging cream or on Revitol anti aging cream for instance can help establish this.

Skin care especially those related to fighting off premature aging should probably not be dependent on whats advised by relatives or friends. Ideally, when choosing a product to use, it has to be supported by research and reliability facts stated in product reviews. With the new anti aging reviews added on AntiAgingCreams.co, customers may be guided to making the right choice, bid confusion farewell and say hello to the skin they have been aiming for.

For the original version on PRWeb visit: www.prweb.com/releases/prwebanti-wrinkle-creams/anti-aging-reviews/prweb9352204.htm

WASHINGTON–Did you know … 95 percent of new beauty product launches fail in the first; 93 percent of women look for efficacy claims before purchasing a beauty product; and 86 percent of women make beauty buying decisions while standing at the beauty counter? The Beauty Companys (TBC) new Beauty Product Testing Portal, fueled by its Industry Claim Matrix–a comprehensive tracking system that monitors current self-perception beauty claims being used in the market today–was designed to help beauty companies develop product efficacy claims, before and after photos and more.

“We track what brands are saying in-market on a regular basis so that when it comes to crafting your claims, we know what white space to explore, and how to set stand apart from the competition, said Kate Helfrich, vice president. In addition, we work with the consumers to garner the best-in-class testimonials, product reviews and before/after photos that can then be woven into every aspect of your branding platforms/collateral.

Alisa Marie Beyer, founding partner and CEO, added: For the past three years, we have been building significant expertise in the beauty product testing category including claims development, consumer testimonials, consumer reviews, and before and after photography. In that time, we have tested more than 560 products, and generated more than 13,000 claims, testimonials and product reviews, and before/after images. Results from our Beauty Product Testing Groups are being used on home shopping, in national beauty advertising and at hundreds of retail outlets.

Visit the Portal to received a free copy of TBSs latest PinkAlert–Truth or Serum?–an in-depth examination of which in-market, anti-aging serum self-perception claims are leading the way and winning with consumers, and which aren’t.

Some key highlights include:

• The top functional benefits she is expecting her serum to deliver
• What she considers to be the most appealing in-market claims for a range of functional benefits
• What she really thinks about the claims from one of the most lauded in-market brands today
• Which brands have cracked the claim code, and more

Drawing from The Beauty Company’s proprietary PinkPanel(TM), TBC is able to create a highly customized and targeted consumer panel to test your brand or product. “Our PinkPanel includes women from all across the country and even around the world, said Katherine Sutton, PinkPanel manager. “Just like any other brand element, great consumer claims have to be built. The depth and breadth of the women in our panel allows us to hand-build the exact mix of consumers you want by customized parameters: her favorite products, where she shops, skin type, product usage–even hair color if you want.

INCLINE VILLAGE, Nev., April 3, 2012 /PRNewswire via COMTEX/ –
Public relations has fallen into a monotonous routine and the results for clients are expensive, wasteful and time consuming. 3G PR is a specialized public relations service that focuses entirely on product launches and product publicity, offering fast and effective media exposure for unique consumer gadgets, gizmos and gear (the 3 G’s).

While most public relations companies demand long term contracts that take months to develop and longer to execute (often 12 months or longer), 3G PR offers an approach to product publicity and marketing that is fast, effective, modestly priced and typically requires only 90 days or less to plan and execute. 3G PR differs from other public relations companies by focusing entirely on product publicity, product news and product media exposure. 3G PR is 100% committed to rapid, targeted exposure for unique consumer products, start-ups and new product launches.

“It’s about getting to the point and cutting out all the fat and waste that so many PR companies indulge in,” asserts founder and President, Dirk Foster. “Today there is a need for a public relations service that offers a cost-effective way to gain fast media exposure for unique gadgets, gizmos and gear. 3G PR specifically meets this need.”

“We don’t spend our time on irrelevant fluff just so we can keep billing our clients. What we do is get our client’s product in front of targeted media quickly and encourage them to provide stories, reviews, interviews and buzz about the product. That’s it. That’s all we do. We provide fast, focused product publicity. It’s simple, fast and effective.”

About 3G PR

3G PR stands for Gadgets, Gizmos and Gear Public Relations. 3G PR is focused entirely on product PR. The goal is to provide rapid media exposure and product reviews for companies that design, manufacture, distribute and sell unique consumer electronics. The company is focused 100% on providing immediate media exposure in order to raise awareness of specific products that are new to the market or are experiencing sluggish sales due to inadequate market awareness. 3G PR is located in Incline Village, NV and services the entire United States and Canada. For more information, please visit:
http://www.3G-PR.com or call (323) 404-6957

SOURCE 3G PR

Copyright (C) 2012 PR Newswire. All rights reserved

ARLINGTON, Va., Apr 04, 2012 (BUSINESS WIRE) –
CE Week, the consumer electronics and technology industry’s annual
mid-year event, is partnering with ShowStoppers® to produce a
press preview event for CEA Line Shows. Attendees will get a sneak-peek
at product debuts and see who will be making news headlines before the
show officially opens.

ShowStoppers at CEA Line Shows is scheduled for Tuesday, June 26 at 6:00
p.m. at the Altman Building.

“CE Week is bringing together the best of the best in the consumer
electronics industry, from top media and event partners to leading
manufacturers and innovative start-ups, for a week-long celebration of
technology,” said Martin Porter, Co-founder of CE Week. “Showstoppers is
a great addition to the 2012 CE Week line-up and we look forward to
adding this event at the CEA Line Shows.”

“As the global leader in press events, we are partnering with the CEA
Line Shows to deliver a complete turnkey event opportunity for companies
large and small looking to generate news coverage, product reviews and
executive interviews in the June time frame,” said Dave Leon, partner,
ShowStoppers.

CEA Line Shows and Digital Downtown Conference will bring together the
top media, trade analysts and technology thought leaders for two days of
product exhibitions, conference panels, presentations and workshops
focused on innovation and what’s hot in consumer electronics. The 2012
CEA Line Shows is scheduled for June 27-28 at the Metropolitan Pavilion
in New York City.

About CE Week

CE Week is a weeklong, citywide event in New York City, including CEA
Line Shows and Digital Downtown Conference, organized in association
with CEA, along with Martin Porter Associates and Consumer Technology
Publishing Group/NAPCO, publisher of Dealerscope, Custom Retailer and
E-Gear Magazines.

About ShowStoppers®

Now in its 20th year, ShowStoppers is the global leader in producing
press and business events spanning the US, Europe, Japan and India. Each
event organizes product introductions, sneak previews and demonstrations
for selected journalists, bloggers, industry and financial analysts,
venture capitalists and business executives. Industry leaders,
innovators and startups exhibit to help generate news coverage and
product reviews, make new connections, promote brand, and open new
markets.

ShowStoppers produces events at the International CES, CTIA and Mobile
World Congress, among others. ShowStoppers produces the official press
event at IFA, the global tradeshow in Berlin for consumer electronics
and home appliances that inspires people and moves markets. ShowStoppers
produces the official press event in Cambridge, MA, at Sandbox Summit,
where play, educators and technology meet. ShowStoppers partners with
CEATEC JAPAN, the annual technology tradefair that takes place in Tokyo.
ShowStoppers is the official US sales partner of Convergence India, the
20th edition of the largest information and communications technology
tradeshow in South Asia.

SOURCE: CE Week

social4media for CE Week
Jayme Schwartz, 732-567-8730
jayme@social4media.com

Copyright Business Wire 2012

In their quest to bring the sport of Airsoft to the masses, Airsoft Megastore has partnered with Elite Force and NcSTAR to produce entertaining, informational content for their popular online television channel, AMS TV.

(PRWEB) April 04, 2012

Airsoft Megastore TV (AMS TV) is pleased to announce a formal partnership with Elite Force and NcSTAR to produce high quality Airsoft video media. These videos will include Airsoft product reviews, mini-features, and product giveaways and will be published on AMS TV for Airsoft enthusiasts to enjoy for free. To view these videos, Airsofters need only subscribe to the AMS TV YouTube Channel or “like” the Airsoft Megastore Facebook fan page. The first NcSTAR sponsored video was published on March 21, 2012 and showcases several of NcSTAR’s most popular scopes. On March 26, 2012 AMS TV debuted a funny, 70′s action-movie styled mini movie featuring several of Elite Force’s signature high value electric powered AEG’s.

About NcSTAR:

• NcSTAR’s mission is to consistently provide reasonably-priced, high-quality optics with innovative design, making them an ideal partner for Airsoft Megastore.
• NcSTAR optics are built to high quality control standards to deliver a lifetime of product satisfaction, backed with one of the most comprehensive lifetime warranties in the optics industry.
• NcSTAR optics are used by both professional armed forces and civilian Airsoft enthusiasts alike.

About Elite Force:

• Elite Force is North America’s premier supplier of quality AEG, CO2, and gas rifles.
• Every Elite Force Airsoft rifle is manufactured with the highest quality craftsmanship, designed with the serious airsoft player in mind.
• Elite Force firearms are crafted for players who engage in tactical milsim missions and demand top performance from their Airsoft equipment.

About AMS TV

• AMS TV features one-of-a-kind, Airsoft videos shot in full 1080P HD which can be viewed on a mobile device, computer or streamed directly to an HD-capable television.
• AMS TV was first launched on February 2011, attracting more than 2000 visits in the site’s inaugural month.
• The channel is dedicated to providing the Airsoft community with objective airsoft gun and accessories reviews, technical how-to videos and industry-insider news and is the leading online resource for end-consumer Airsoft entertainment and informational videos.

About Airsoft Megastore

• Airsoft Megastore the #1 fastest-growing retailer of Airsoft guns, ammo and accessories in the nation.
• Airsoft Megastore is committed to “bring Airsoft to the masses” by offering high quality Airsoft guns and gear, backed with a 125% Lowest Price Guarantee.
• Airsoft Megastore is strategically based in Southern California, an ideal location for efficient importing from Airsoft manufacturers in Asia.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/4/prweb9364990.htm

Deerfield woman brings ‘Zing’ to product reviews

BY PAT KROCHMAL
pkrochmal@pioneerlocal.com

March 27, 2012 11:29AM

The ZDNet score represents a weighted average of product reviews from
websites and publications around the world. The score is generated when there are reviews from two or more
sources, and is based on a scale of 1-10, with 10 being the highest possible rating.

BizReport : Blogs Content : March 16, 2012

WebCollage, EXPO partner for UGC video placements

Online reviews and product information have been shown to influence sales as consumers research product buys online. A new partnership between EXPO and WebCollage could have similar results by adding a video element. Through the partnership WebCollage will offer user generated (UGC) product reviews on retail websites.

by Kristina Knight